Overwatch was already a global hit within weeks of its launch back in 2016. However, Blizzard has not been satisfied with keeping it at just that level, they want to grow the game even further, and to do so, they’ve launched a one-of-a-kind esports event called Overwatch League. Here, players from all over the world represent cities all over the world in a competition to win the top prize and the money that comes with it. The league has been doing very well in the views, but again, Blizzard doesn’t want to leave well enough alone.
So, what are they doing now? Well, as revealed on the official Overwatch League website, if you start watching the league, you’ll get tokens that can be used to by in-game items in Overwatch. how do you do it? Well…
“To earn one (1) League Token per map win, start by logging in to your Blizzard Battle.net account and linking it with your account on Twitch.tv, MLG.com, or overwatchleague.com.** Each time a map concludes during a live broadcast, eligible viewers will earn a League Token. Also, a percentage of lucky fans viewing the live broadcast when a match ends will be awarded 100 League Tokens, enough for a home-team skin of their choice!”
It’s an interesting tactic for sure, and it’ll be fun to see if a spike in viewership comes with it. Blizzard has been working hard to bring people to the Overwatch League, including centralizing the way to view it view the game itself, or through Twitch (which signed a massive deal to get the streaming rights). This is just the latest step in bringing Overwatch players to the league in terms of viewing.
The competition is going to be going on for a while yet, so you can expect there to be more deals like this in the near future.