Nintendo was on a roll as recently as last week. Their shares were at an all time high due to the success of popular mobile title, Pokemon Go. Nintendo delivered some news to investors warning them that the game is not all that it seems. For one, they’ve explained that they are not the primary developer of Pokemon Go. A lot of investors were under the impression that this was a first party Nintendo developed game, but it was actually developed by Niantic.
While Nintendo will obviously be profiting off the massive success of the title, they’re not going to be making as much as investors initially believed. A percentage goes to the mobile platforms, and of course the largest percentage to Niantic, then a cut to Nintendo as the publisher.
Regardless of what the impressions are, Pokemon Go is continuing to increase in popularity, following a huge launch in Japan last week, which broke records in a massive way. Pokemon Go is now the most downloaded title on the App Store.
Hopefully realizing Nintendo’s role in the publishing and projecting of the title will get investors excited once again. There truly is something to behold in the form of this paragon of the Augmented Reality Experience.