Media likes to crossover into one another. It’s a good tactic for marketing anything from popular music shows to TV and movies, and even video games. Video games are played in shows and movies, and of course, there are video games based off of TV shows and movies. It’s become standard practice these days, but it is surprising when you hear about certain crossovers that almost happened, because then you wonder why they didn’t. Take for example, the unlikely crossover of Payday 2 and the recent Edgar Wright film Baby Driver.
Payday 2 is a heist game where you build your perfect team of robbers and take on bank heists, rob armored cars, and more. Baby Driver is about a driver (named “Baby”) who is the getaway driver for a bunch of criminals. So yeah, that would’ve been a good crossover, and as director/writer Edgar Wright revealed on Twitter, that crossover really almost happened:
“You joke but we were going to do one until the release date bumped up from August to June.”
That would’ve been an interesting DLC for sure. Being how Wright talked about it, it likely would’ve featured voice acting from the cast of the movie, which would’ve added a lot to it, but release dates got in the way.
You might be thinking, “Well, why not still release it?” The answer is likely hype and importance. Baby Driver is a critical darling in theaters, and even has earned some good money in its debut. But by the time August hits, it won’t be in many people’s minds, so why release a DLC for a movie that’s a few months old? It likely wouldn’t sell as well as it could had it been able to release in June.