Nintendo is a company that has had some record highs, and soul-crushing lows. And all of those can be found in the last three generations of their consoles. The Wii sold record amounts, but then, its successor, the Wii U barely sold 13 million in 5 years time. So when Nintendo announced the Switch, many felt that they needed to sell really well, or they may not be making console anymore. Well, after nine months, the Switch has sold an amazing 10 million consoles, and that’s WITH stocking issues.
Needless to say, Nintendo is happy, and this goes especially for Reggie Fils-Aime, who told CNET just how happy his was with the sales in an interview.
“The fact that we reached 10 million units sold on a global basis and we’re not fully through the holidays is unprecedented territory for Nintendo,”
He is right about that “unprecedented”, the Wii launched in November, right before Black Friday even, so it had the momentum of the holidays on its side. The Wii U also launched in November, though the holidays didn’t help it as much. The Switch, on the other hand, launched in March of this year, which many felt was a big risk. Especially since the summer months are notorious for not having enough games to support systems. But with the Switch, Nintendo made sure that wasn’t an issue.
In June came new IP ARMS (which sold over a million copies), July had Splatoon 2, August had Mario + Rabbids Kingdom Battle (which is the best-selling 3rd party game on the system), and September had Pokken Tournament DX.
And that was just the summer months, October had both Fire Emblem Warriors and Super Mario Odyssey, and finally, December had Xenoblade Chronicles 2. Add that to the launch title Legend of Zelda: Breath of the Wild, and you can see why the Switch has done very well.
The question for Nintendo now is, will they be able to keep up the momentum in 2018?