When it comes to MMOs, especially ones that focus on the gameplay elements the most, there’s an inherent fear that the majority of the games lore is lost on players. This can happen especially when you’re new to a title, and then a content update makes it so the events of the past are a key aspect and you’re expected to know what happens. But then, you have games like Overwatch, where the lore is in the characters themselves, and thus you need to know them, to know the story.
This was actually noted in many reviews of Overwatch when it came out. As the only “story” we got was when we would hear certain characters talk to each other, thus giving us glimpses into their lives before the game. Now, Blizzard did take the time to make characters videos of the Overwatch champions to help show them off, and explain who they were, and there are other materials that help delve into the world of the game. But did players actually go through and watch/read them?
According to Battle.net, a bunch of them do. Many note that for them, knowing the lore is as important as playing the game. One even said that to not know the story would be basically hating the people who voice the characters. Because their voices help make them more than just paper cutouts, and you should want to know who they are really playing.
Many praise Blizzard for making characters and stories that have kept them engaged in Overwtch. From shorts, to the comics (even though the graphic novel was cancelled) and even the data mined voice logs have been read and listened to by many, which is why Overwatch is so special for them.
Now yes, some state that the story isn’t always the best, and some play the game for just the action. But, to know that people have taken the time to try and delve deep into the story? That’s a bonus.