If you are a Hearthstone player, you might have noticed that there have been more special events happening for the game. This is because, as stated by game designer Dean Ayala, its an initiative for part of the development team who are looking into focusing on live events. The most recent festivals have been the Frost Festival and Midsummer Fire Festival, which will set a precedent for future festivals.
A reason that Hearthstone players have taken a particular shine to these events is that they provide them with bonuses. For example, the Frost Festival boasts free Arena runs, with the Knights of the Frozen Throne car packs being awarded. The Midsummer Fire Festival also offered up double quest gold, with both events conjuring up themed Tavern Brawls for that extra touch.
Sure, they provide additional incentive for players to keep playing the game and overall increase its longevity. But its isn’t the only reason as to why these events are an essential cog in the machine to keep Hearthstone going forward. There are rumblings that the game isn’t performing as well as it once did from a financial perspective, and has faced a dip in the iOS and Android charts.
Having said that, there is no real data to go off of to confirm this, since the majority of the game’s playerbase tends to play the game on PC, and since Blizzard doesn’t release public data for purchases there is no real way of confirming whether or not this is indeed true.