E3 Predictions: Electronic Arts (EA)

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by Mustapha R. Price

Looking back to look forward, here’s the next segment of this E3 predictions series, preceding the big E3 stream starting Sunday. We’re taking a look back at last year for EA. A juggernaut of the industry, EA always has a loud and powerful presence wherever they go. While they are often the subject of a lot of controversy due to the way they manage their micro-transactions and some of their IPs before launch, they do manage to put out consistently good content.

EAThe biggest game at EA’s conference last year was Star Wars: Battlefront. While that game had a large audience anticipating its launch, it faded into the background not long after its initial window. This is largely due to the repetitive nature of its modes and lack of a single player campaign. I expect that this year we might see some DLC announced for that title. Hopefully something to rectify some of the more inherent flaws.

One strange thing EA did last year that no other company did, was focus for a brief moment on their more casual mobile titles, including a Minions game for mobile. Given E3’s nature as a trade event it makes sense for them to explore those demographics on the stage. It was still kind of weird though.EA

Bioware, the subsidiary of EA, has been hard at work on their new title Mass Effect: Andromeda which is the first game following the last of the original trilogy. The ending of Mass Effect 3 left a very sour taste in the mouths of a lot of fans. This shot at redemption will likely receive a new trailer and perhaps a playable demo.

EA, albeit a titan of industry, has quite a bit of catching up to do in certain areas. This E3 might be their chance to win back the good favor of a lot of fans.

Filed under: Discussion, E3 2016, EA, Featured
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